6 Email Marketing Tactics Your Customers Will Love Unbounce


Personalization is a key part of email marketing and can be a great way to build relationships with your customers. You can personalize emails by including the customer’s name, adding a personalized message, and creating content tailored to their interests. By using personalization tactics in your emails, you can provide a more tailored experience for your customers that will make them feel more valued and engaged with your brand.

Use customer data to personalize emails

Personalizing emails with customer data can be one of the most effective ways to improve customer engagement. By using data points such as customer name, location, or purchase history, businesses can tailor emails according to individual preferences.

Including specific product recommendations and offering tailored discounts for items customers are most likely to buy can help boost sales and strengthen customer loyalty. Additionally, including helpful tips and advice on how customers can get the most out of their purchases frequently lead to repeat business.

When gathering personal data, it’s important to be mindful of privacy laws. Companies must ensure that they have permission from their customers before collecting or using any personal information.

Personalized emails make customers feel valued and appreciated by businesses when done properly. It’s a great way to stand out from competitors who do not provide personalized content in their emails which often leads to increased customer conversions and overall satisfaction with businesses offering personalized experiences for their customers.

Use dynamic content to tailor emails

Dynamic content is a powerful tool to personalize email campaigns. It allows you to tailor each email to target different customer segments, based on their preferences and online behaviour. Customers will love the fact that your emails are relevant to them, and you risk alienating fewer people due to irrelevant or unpleasant experiences.

Dynamic content can be adapted in various ways, depending on the personalization process that best suits your business goals. For example:

  • You can offer product recommendations personalized by geography, purchase history or user behavior on your website;
  • Target gender segments with offers tailored specifically for them;
  • Include order updates according to specific regions;
  • Create dynamic user accounts where customers can personalize their own profiles;
  • Allow customers to choose the frequency of notifications and emails they receive from you;
  • Target followers of specific social media channels with customized messages.

These personalized marketing tactics will generate higher open rates and conversions while keeping customers engaged with your brand. Dynamic content creates a true win-win scenario – benefiting both you and your recipients!


Segmenting is one of the most powerful email marketing tactics because it involves grouping a segment of your customers together based on certain criteria such as age, gender, location, or purchase history. This allows you to tailor your message to that specific group of customers, which can help drive deeper engagement and higher conversions rates.

Let’s discuss how segmentation works and how it can be used in email marketing.

Split your list into segments

An important part of email marketing is segmenting your list into different sections or groups. Doing this allows you to provide more tailored emails for each segment. Therefore, you can also create more effective messages that better direct users to your website or other products and services.

It’s possible to segment a list in several ways, such as by:

  • Location
  • Demographics
  • Interests
  • Individual Purchase History
  • Age Group
  • Online Behavioral Traits

By dividing the list, you can tailor emails and offers to each group in order to best grab their attention. Rewarding loyal customers or sending out new product releases based on purchase history are both ways segmenting can be used to narrow down and target users on a larger scale. Doing this helps create opportunities for growth and increase customer engagement across all audiences.

Create targeted campaigns for each segment

In order to maximize the effectiveness of your email marketing, it is important to create targeted campaigns specific to the different segments of your customer base. Segmentation is a powerful tool that allows you to refine and customize content specifically for those individuals who may have shared purchasing behaviors, goals, product interests or any other defining characteristic.

Creating targeted campaigns for each segment enables you to better reach a wider audience with more focused messaging that resonates with distinct groups. If customers are cultivated in an engaged and personalized way, they are more likely to opt-in and make purchases from your brand. A few tactics you might use when creating email campaigns for segmentation include:

  • A/B Testing: This should be done along two variables – one audiences need and one related to the content of your message. By testing the same message across two different segments you can determine which messaging style works best with each target group. This will help save time in future campaigns as well as avoid confusion within the data by ensuring each group has received uniform messages over time.
  • Automation: Use automated workflows with personalized rules based on where customers are along in their journey and what actions they have taken in response to emails sent before this particular message (clicked link, opened email, filled out form). Automated emails provide customized content that can be tailored to fit each segmented audience in moments and can reduce manual effort associated with creating individualized messages for multiple segments.
  • Relevancy: Focus on providing relevant messaging that speaks directly to characteristics unique to a particular segment – such as location/language preference or past purchase habits – taking into account both age appropriate language & imagery as well as preferences related gender or interests identified during intake forms. Making sure all elements within an email align with the person’s wants will make them even more inclined click-through on your copy & take part in whatever action it is they’re being prompted toward next!


Email marketing automation can be a great way to save time and effort while still engaging with your customers. Automation allows you to easily create customer journeys, personalize emails based on customer data, and automate workflows. Additionally, automation can be used to segment customers into different email lists, test different versions of emails, and track customer engagement.

Let’s dive into the details of what automation can do for your email marketing efforts:

Set up automated welcome emails

Automation plays a powerful role in email marketing. Properly automated emails can communicate to each subscriber when they want information, assure them of your value, and help to create sustainable growth for your business.

Welcome emails are the perfect opportunity to introduce yourself and your brand to new customers. Set up an automated welcome email that is triggered whenever someone signs up or subscribes to your newsletter. It’s best practice to include a special incentive or limited-time offer that highlights the value of becoming a subscriber – think exclusive discount codes, free trials, special product previews or anything else you have available.

Welcome emails are also the perfect time to explain what customers can expect from you in the coming months: whether that’s industry insights from guest editors, helpful resources about different types of products/services you offer, unanswered questions around their purchase decisions, deals & discounts during special occasions, notifications about events and webinars, upcoming promotions – whatever it may be; letting subscribers know where they can go for help builds trust with them from the start.

What’s more? With multiple third-party integration partners available via Unbounce Landing Pages (like MailChimp and Campaign Monitor), setting up automated welcome emails is now easier than ever! Implement it today and start seeing results in no time!

Automate follow-up emails

Follow-up emails are a great way to strengthen your customer relations and keep buyers engaged after they’ve been converted. Automating this process will ensure that your customers continuously receive timely, relevant messages that encourage further action.

Automation offers a host of advantages over manually managing post-conversion emails. For starters, it saves valuable time – essential for busy ecommerce businesses. Secondly, when utilized properly, automated sequences can be highly effective for creating deeper relationships with customers who already know and trust you.

Below are six types of automated follow-up emails you can incorporate into your email marketing campaigns to nurture and engage new leads while growing customer loyalty:

  1. Onboarding emails – Create an automated email sequence to warmly welcome new prospects and remind them of all the great features your product/service has to offer
  2. Reengagement/returning customer emails – Entice inactive buyers back to your store with special discounts or offers
  3. Order receipt/confirmation emails – Let customers know that their purchase was received and provide support information if they experience any issues
  4. Shipping notifications – Keep customers in the loop on the status of their order with updates as it moves through fulfillment
  5. Abandoned cart emails – Remind leads who started a purchase but never completed it by offering incentives encouraging them to complete their sale
  6. Post-purchase follow-up emails – Ensure satisfied customers lead others back to your store with personalized promotions or referral programs

A/B Testing

A/B testing is an essential part of email marketing and can help you to optimize your campaigns for maximum results. A/B testing is the process of sending out two variants of an email to different customers and then measuring which one performs better. By measuring the performance of the two emails, you can then make changes to improve the performance of the original email.

In this article, we will discuss the 6 email marketing tactics you can use to get the most out of your A/B testing efforts:

Test different subject lines

An effective subject line is the key to getting your email open. You can have the greatest content, but if no one clicks on the email, your creative efforts will have been in vain. A/B testing subject lines can help you craft messages that more of your customers will be likely to open.

When testing different subject lines, look at both longer and shorter versions to discover which one is more successful in enticing your target audience. Try including emojis, an intriguing question, a deadline or other urgency content – all elements that may boost those all-important open rates. Finally, test for the best time to send out the emails for maximum success – this is a factor that can differ significantly from industry to industry and company to company.

Test different email layouts and designs

A/B testing is one of the simplest and most useful tactics for perfecting email experience. Experiment to determine what designs and formats your customers respond best to with A/B testing. You can test different variants of the same email, such as two design templates or two layouts, or two subject lines.

Send out an A version and B version of the same email to groups of customers who are similar in their behaviours, up to a point where you can accurately measure which performs better.

A/B testing can be an effective tactic for improving open rates and engaging your clients without much effort. Start by developing hypotheses about what elements of an email will lead to higher engagement rates – then check your data against those hypotheses. If there are clear differences between how each variant performs, adjust future emails using variations on the winning content or design until it fails so you’ll know which works best going forward.

Mobile Optimization

Mobile optimization is an important element of any email marketing campaign. With more and more people using mobile devices to access their emails, it’s essential that your campaigns are optimized for smaller screens. This means ensuring that your email design is responsive to different screen sizes, as well as utilizing larger buttons and typefaces that are easy to read on mobile.

Additionally, it’s important to structure your content so that the most important points are highlighted, with the least important ones appearing further down the email.

Optimize emails for mobile devices

Optimizing emails for mobile devices is an important part of email marketing. As more and more people access their emails on the go, email marketers should pay extra attention to ensuring that their emails are optimized for mobile screens.

The most basic way to optimize emails for mobile devices is to use a responsive design. That means using flexible and fluid layouts which adapt the content automatically to look great on any device, regardless of size or orientation. This is ideal since users can just open the email and not have to fuss with sizing or layout options every time they shift between devices.

Additionally, when creating mobile-optimized emails, marketers need to be mindful of how quickly content loads and readability on smaller screens. Contextual images and videos serve as great visual aids but should be kept minimal and small in file size to help expedite the load time. Fonts should also be kept large enough to be readable on different sizes of screens, so it’s best practice to limit fonts and font sizes used in an email body instead of relying too heavily on decorative fonts or overly large font sizes which may not display properly across various devices.

Use responsive design for emails

In the world of mobile optimization, using responsive design for emails is a key factor for success. Responsive design takes into account mobile viewport size, device orientation and display resolution. It is an adaptive design methodology that allows emails to adjust to various devices and screen sizes while still maintaining the same content integrity. By implementing a responsive approach to email development, marketers can create emails that are highly interactive and optimized for mobile viewports.

Some factors marketers should consider when creating a responsive email include:

  • Defining page layout
  • Choosing breakpoints when areas become stacked or columns become compressed
  • Selecting images that allow viewers to easily click through sections of the email

These images must also be sized correctly so they do not appear too small on a desktop interface or pixelated on a high resolution device such as an iPhone X. Additionally, when formatting text consider how it looks on different screens including adjusting line height, font sizes and line lengths which will help prevent Reader fatigue. Finally it is important to test with multiple clients before pushing out any dynamic campaigns to make sure there are no broken links or images missing from your final product.

Analyze and Refine

When it comes to email marketing, it is important to continuously analyze and refine your efforts to ensure you are getting the best results from your campaigns. By understanding the metrics and analytics associated with your campaigns, you can quickly decide what works and what doesn’t.

Additionally, you should be regularly testing various tactics to see how your customers react. With this information, you can refine and adjust your campaigns accordingly to make sure you are providing the best experience to your customers.

Track email performance metrics

It is important to measure the performance of your emails to ensure they are reaching your subscribers and yielding the desired results. Knowing how emails have performed will help you refine and optimize your future campaigns. You should track the following metrics to get an accurate view of email performance:

  • Open Rate: This metric helps you understand how many people opened your emails compared to how many were sent out. Open rate should be measured for each email sent, and over time so you can analyze trends in open rate.
  • Click Through Rate (CTR): After recipients open an email, this metric tracks how many click on a link in the email. This is a good indicator of engagement and helps determine if people found what they needed in the email or if there needs to be more of a focus on actionable content/CTAs in content pieces.
  • Conversion Rate: Conversion rate measures how many customers took action after clicking through from an email such as making a purchase or signing up for an event or newsletter subscription, or any other actionable item listed on an email. This metric will help you understand what is working when it comes to customer conversions – while CTR measures initial engagement, conversion rate shows long-term success with your emails.
  • List Growth Rate: Keeping track of as new contacts subscribe or opt out is important for managing deliverability and creating effective campaigns tailored specifically for this audience at any given time. By tracking list growth rates over time, you can assess your mailing list health and get a better understanding of which strategies are effective at reaching potential customers and increasing subscriber numbers consistently over time.

Analyze and refine campaigns for better results

Email marketing is an indispensable part of any modern business’s marketing strategy. It’s a cost-effective way to increase customer market share and loyalty, enabling businesses to reach more people faster. But with so much competition, it’s important that your emails stand out and give your target audience the right message.

To ensure success in your email campaigns, it’s important to analyze and refine your approaches constantly. Here are six tactics you can use to ensure your campaign yields better results:

  1. Segmenting Your List: One of the simplest ways to improve the success of an email campaign is by segmenting your list according to different criteria such as demographic, geographical or behavioural characteristics. Doing so will allow you to send more targeted emails which will be better received by readers who feel their needs are being addressed specifically.
  2. Set Clear Goals: Before launching an email campaign, determine what you want the campaign to achieve, whether it’s increased conversions or increased click-through rates on links in your emails. With well-defined goals in place at the beginning, you’ll know when they have been met and can decide if a particular tactic requires refinement or is working well as is.
  3. Pay Attention To Subject Lines: The subject line of an email has a major influence over whether recipients open or ignore it – use clear and concise language that communicates precisely what readers should expect if they open the message for maximum effectiveness. Also consider using personalization tactics – such as using a recipient’s name – for greater impact.
  4. Refine Your Content: Once a reader opens an email, its content will determine if they read through or unsubscribe. Make sure messages are relevant, informative, and represent the brand accurately while avoiding too much text with few visuals that have little bearing on what was promised in the subject line. By regularly analyzing how effective certain parts of emails are with regards to conversions, you can break down exactly what works best for resulting in higher engagement stats overall.
  5. Test Different Formats: Varying formats within campaigns can help keep readers’ attention while helping marketers identify trends more easily. Monitor which visuals get clicked on, which calls-to-action receive positive responses, emojis inspire readership, etc. All these details count towards understanding how best messages should be formatted across platforms for maximum success rates.
  6. Try Different Online Tools: It’s hard enough figuring out which tactics work best without helpful guidance from various tools such as heat maps; this allows marketers to test new ideas without necessarily spending extra resources creating each one from scratch! Utilize platforms like Unbounce as part of testing protocols since its features produce useful data point suggestions towards further improving conversion rates from emails.

Frequently Asked Questions

Q: What are some email marketing tactics that customers will love?

A: Some email marketing tactics that customers will love include personalizing emails and segmenting your contact list, creating an automated welcome series, using compelling subject lines, creating a sense of urgency, using A/B testing, and using interactive elements such as surveys and polls.

Q: How can I personalize emails?

A: You can personalize emails by including the customer’s name, location, or other demographic information. You can also use dynamic content to deliver personalized messages based on the customer’s past purchases or interests.

Q: What is A/B testing?

A: A/B testing is a technique used to compare two versions of an email to determine which one performs better. This allows you to test different elements such as subject lines, images, and calls-to-action to determine which one resonates most with your customers.